My approach
How do you help people connect with an organization’s specialized subject matter?
Museums and university research centers share a challenge: making complex subject matter meaningful and useful to people with different backgrounds and levels of familiarity.
That’s my favorite kind of challenge. I bring together goal-oriented strategy, audience-focused messaging, and thoughtful design to translate an organization’s work into communications that are relevant and inviting to a range of audiences—while remaining true to the organization’s mission and brand.
Graphic Design
Welcome audiences in with thoughtful visuals that make information clear and compelling.
Social Media
Create an approachable space where audiences can discover, connect with, and respond to your organization’s work.
Video
Break down complex ideas in a way audiences can better understand and engage with.
Highlight
10 Years of Poverty Solutions
2026 is the ten year anniversary since the launch of Poverty Solutions at the University of Michigan. Recognizing this as an opportunity to celebrate and showcase our work, I proposed a marketing campaign highlighting the anniversary to PS leadership.
Deliverables included a magazine, panel discussion, and reception event.
Highlight
A campaign to create conversation
In the game of life, everyone is dealt a different hand. It’s very much a game of chance. And for people with low incomes, the deck is often stacked against them…
In this video interview series, I invited people with various types of expertise to share their views on how poverty intersects with social systems and explore ways we can work together differently to create a future where everyone has a fair chance to achieve financial stability and thrive.
